MrVulcan
2003-02-10, 11:47 PM
http://www.business2.com/articles/mag/0,1640,42210,FF.html
This is an interesting article.
Though not surprising, I like these points:
"EverQuest. Once a destination for the fringe Dungeons & Dragons crowd, the online role-playing game now has 433,000 paying customers who generate $5 million a month for the Japanese entertainment giant. Given the 40 percent gross-profit margins..."
and:
"The result is a game so addictive that the typical player spends 20 hours a week on EverQuest. That's about 8.6 million man-hours a month devoted to the game. (It took 7 million man-hours spread over 14 months to build the Empire State Building.) One-third of players 18 and older spend more time in the game world than they do at their paying jobs, according to Edward Castronova, a California State University at Fullerton economics professor who studied usage. Scarier still, some 22 percent said they'd spend all their time there if they could. "
This is an interesting article.
Though not surprising, I like these points:
"EverQuest. Once a destination for the fringe Dungeons & Dragons crowd, the online role-playing game now has 433,000 paying customers who generate $5 million a month for the Japanese entertainment giant. Given the 40 percent gross-profit margins..."
and:
"The result is a game so addictive that the typical player spends 20 hours a week on EverQuest. That's about 8.6 million man-hours a month devoted to the game. (It took 7 million man-hours spread over 14 months to build the Empire State Building.) One-third of players 18 and older spend more time in the game world than they do at their paying jobs, according to Edward Castronova, a California State University at Fullerton economics professor who studied usage. Scarier still, some 22 percent said they'd spend all their time there if they could. "