MgFalcon
2011-07-30, 08:30 PM
Alternate Reality Game. It's simple just look at this Wikipedia page. (http://en.wikipedia.org/wiki/Alternate_reality_game)
Too lazy to read that?... Thought so, you'd be horrible at one of these games.
Anyways here's the lowdown of an ARG - pretty much they are one of the best viral marketing schemes out there, and in recent years have been gaining A LOT of attention by the media.. as the Wiki likes to state it: An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions.
Remember Halo 2? they had this little thing called "I love bees" http://www.youtube.com/watch?v=SNhurUnOWKQ&feature=player_embedded
Even The Dark Knight had an elaborate well-executed ARG bringing the players into the game as the Joker's henchmen... It got to the point where the players were getting messages to go to certain bakeries to tear open a fucking cake to find a cellphone with yet more clues and websites!
Why am I telling y'all this? I believe that Planetside 2 needs to bestow upon us one of these brilliant games!
This is one of the best ways to get the core community and clueless idiots on the street to get involved, and become more intrigued into the World of Planetside. Plus the "I'm a fucking detective figuring out clues!!" feeling gets people really excited and get their friends involved.
I can see it now - posters on the street (or internet) "Enlist Today! For the Terran Army" followed by a website with a personality assessment; concluding with a message saying we will be contacted through email if we are accepted. Something cool like that leading up to either TR, VS, or NC contacting you by hacking into the Terran's mainframe or something trying to get back to Earth and contact you instead. Then something goes hay-wire and sends them into a New Auraxis or something (Thus making PS2's story re-vision possible)
IDK how y'all feel about this. Personally I would be going nuts and devote A LOT of time to it haha!
Too lazy to read that?... Thought so, you'd be horrible at one of these games.
Anyways here's the lowdown of an ARG - pretty much they are one of the best viral marketing schemes out there, and in recent years have been gaining A LOT of attention by the media.. as the Wiki likes to state it: An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions.
Remember Halo 2? they had this little thing called "I love bees" http://www.youtube.com/watch?v=SNhurUnOWKQ&feature=player_embedded
Even The Dark Knight had an elaborate well-executed ARG bringing the players into the game as the Joker's henchmen... It got to the point where the players were getting messages to go to certain bakeries to tear open a fucking cake to find a cellphone with yet more clues and websites!
Why am I telling y'all this? I believe that Planetside 2 needs to bestow upon us one of these brilliant games!
This is one of the best ways to get the core community and clueless idiots on the street to get involved, and become more intrigued into the World of Planetside. Plus the "I'm a fucking detective figuring out clues!!" feeling gets people really excited and get their friends involved.
I can see it now - posters on the street (or internet) "Enlist Today! For the Terran Army" followed by a website with a personality assessment; concluding with a message saying we will be contacted through email if we are accepted. Something cool like that leading up to either TR, VS, or NC contacting you by hacking into the Terran's mainframe or something trying to get back to Earth and contact you instead. Then something goes hay-wire and sends them into a New Auraxis or something (Thus making PS2's story re-vision possible)
IDK how y'all feel about this. Personally I would be going nuts and devote A LOT of time to it haha!