A little too hopeful for PS2 and its advertising?

[mefy]

PS1 definitely had it's fair share of problems but the main reason why not many people played it in the end was because not that many people even heard about the game due to horrible marketing. We can look at the lack of dev support and problem which never got fixed in game etc., however I like to look at those problems at symptoms from a larger problem: numbers. If PS1 had a much larger player base due to successful marketing, i'm willing to bet that a lot of the 'major problems' as far as in-game problems are concerned would have been fixed, since more players = more money in the end which means more people listen to us more often(usually anyways).

I work in the marketing department of a company and it's my job to pull new clientele off the street that have never heard about us before. I know the importance of promoting a good product, and being able to compare it to its competition, and the power of building good relationships with these new clients so that they do the networking for us and tell their friends how good of a product and the positive experience they had with us, and that's what successful marketing is all about in the end.

Now, I don't play BF3 of MW3 and don't plan to... but it's really all thats going around in the gaming community right now, it's all everyone seems to play and all they seem to talk about. Can't really blame them, those companies create great games but more importantly, they have their marketing down. How many BF3/MW3 commercials have you seen? I don't even own a TV in my home anymore but have seen the commercials a few times whether at a friends house or a theater screen commercial, etc..

Every time I bring up PS1/PS2 discussion, people never really know what i'm talking about. If I show them the old PS1, all the do is laugh at the graphics, and if I show them the PS2 trailer, they say it looks like a Halo ripoff. I know it's comparing apples to oranges in the end, but most people just simply don't understand what the game is capable of.

I think one of the things this game and the people who talk about it should get away from is the sales pitch 'Battle with thousands of players on an epic scale'. Seriously... whens the last time you were on a PS battlefield with even 500 players in total from all 3 factions? I think it's a misleading phrase and until we can specifically deliver a battle of at least a thousand players on a single cont on a single server, then we should get away from this old pitch.

SOE is a big department and could easily afford the TV commercials and extensive marketing campaigns that would be required to get this games name out there to the masses, but the question is will they do it this time? It seems like SOE makes a lot of good games with potential, but always loses momentum when it comes to making its game known which ultimately leads to the games downfall in the end.

Now look, I know the game is in its very early infanthood, but if you expect any old vet players to be able to successfully promote this new game then we're going to need a much better trailer for starters showing a wide spectrum that the game has to offer, again I know the game is very young and its not to be expected yet, but I just cant sell a product if I can't compare it to its competition... Ya dig?

Ultimately though, actions are louder then words in the end. The successful population of this game shouldn't even have to rely on the old players at all, SOE has everything they need to make it happen, I just hope that my hopes aren't too high this time and they can actually deliver. I really appreciate the DEVs communication with the old player base, and I hope we can make this new game be able to hold its own out there against the other big wigs.

[Sifer2]

I think they should save their budget until Beta at least. And then yes they should promote the hell out of it. I hate to say it but it probably needs a none gameplay CG movie just to impress the casual tards. Something I know they are capable of doing well since the DC universe story trailers were freaking incredible. They need something like that just to get some attention so people will look it up.

Then they need Dev walkthrough trailers explaining the scale an concept of the game to go along with it for the people who look the game up. Since BF an MW are such popular an well known examples of the genre I wonder if they could use that actually. Maybe some sort of trailer where it starts out with like a 32 player battle in some small place. The zooms out to show a larger conflict going on that rivals the biggest Battlefield 3 maps. And then have Galaxy dropships cruise in dropping people off, and zoom out farther showing hundreds of players and tanks an stuff. I think that is the only way to sell the scale of the game to the average idiot. Start with something small they are familiar with an then beat them over the head with the concept of massively multiplayer FPS.

[Hamma]

Another very important thing to remember is that this is a totally different day in age in terms of gaming. Word of mouth aka "Social Media" plays a HUGE part in everything.

Also, back then you needed a screaming system to play PS not to even mention internet connections back then. Marketing is still important for sure but I dont think you need a media giant like EA to make a successful MMOFPS.

[HELLFISH88]

Hamma is correct. People keep forgetting how much things have evolved since the early 2000's. Everyone is plugged in 24/7 now. There are 7 year old schoolchildren sitting in Class with Smartphones possessing the processing power of the computer's we all played planetside on. Smartphones and Social media ceaselessly feed us information even without us searching for it in the first place. Gaming has surpassed Film in Gross profit and even in this horrid economy continues to grow at an exponential rate. Everyone is looking for a fun distraction to take our minds off our actual problems so don't think they're isn't a demand.

SOE know's ALL of this. Or at least our Development Team does. Pay attention to how effectively they are utilizing things like PSU and Twitter. They are releasing video Blogs and saturating all of the media which covers the gaming industry almost 24/7. It seems like every week there is a new MASSIVELY article popping up about Planetside and i do believe we are the feature cover article in the European edition of PC Gamer.

Yes, SOE fucked it up the first time around...but that was nearly a decade ago and I think it's unfair of us to keep throwing it back in their faces. They understand. They have told us as much. Don't you hate it when someone refuses to allow a mistake of your past to die? Higby is one of us. He knows what it's like to be on the other end of process. T-Ray shit's experience which is as valuable as Gold. All the Iconography and flavor that made the contemporary Fallout's such a Success? ALL T-RAY.

They got this.

We Got this.

It's only a matter of time.

______________________________________

[RedKnights]

A huge part of the marketing is going to be the fact it's free to play and will be available on steam most likely.

That ALONE will ensure tons of people will try the game, and most I think will enjoy it. You saw what happened with DCUO, where populations increased massively. I know I quite often will just see what games are free to play and try them out. At the same time, I think a front page Youtube ad would be sufficiently effective along with doing the same for Steam.

Those thing together will most likely be more than sufficient.

[HELLFISH88]

Addition:

What I would Really like to see is some kind of Mass demonstration at some point down the road. Like maybe Next year's fan fair or after Beta has worked it's magic. How about we get a bunch of us player's and Fanboys together and put on a show for SOE to flaunt to the world? We could very easily stage some battle's during BETA to show off the interesting aspects of the game. Think of it like a giant Play. We could have Galaxy raids, Massive tank and Aerial engagements and Coordinated Orbital strikes all Narrated and presented by our development team. It would be like one giant Gameplay trailer.

The Terran Team is dug into a base, but here comes a New Conglomerate MAX Crash aimed at taking down the Gen! The combat is Fierce as Terran and Conglomerate Infantry and MAX units duke it out inside the base; but just as the shields drop and Conglomerate armor moves in to secure the Courtyard a MASSIVE fleet of Scythe's arrive and lays waste to both Terran and Conglomerate Air forces. Following the Scythe's come the Vanu Galaxy's which deploy Troops and light armor into the hills! Vanu Teams easily steal away the Conglomerates Tower and all of the sudden the NC find themselves surrounded and fighting on multiple fronts. The Terrans take advantage of this and from the brink of defeat push the conglomerate out of the Base interior and low and behold We have a massive, dynamic Clusterfuck battle to show off.

Time this right and we can even showcase Forelight's Weather and Day/night Cycles.

This may be just a bit of masturbation but I think this would be a great piece of media to really get the public pumped up! I remember Participating in the SINO Tests and loved every minute of it.

[Squeegeez]

RedKnights has some great ideas. What I'd personally like to see with advertising is fan made videos boasting the numbers possible. You know, the massive stuff that happens. Also outfit videos showing off certain aspects of play.

ooo, just read your post Hellfish, I like the way you think

[Marth Koopa]

Marketing will probably get rolling when they have enough of the game done to get some badass footage going.

[Sifer2]

It's nice they are using twitter and all. But its not enough. I have not seen this game discussed on any forum except this one an maybe SOE's official one's. So the game is still very under the radar. Which is fine for now but they will need to get the wheels turning by Beta time.

It really needs one good trailer to get it on the map really. Something to get the journalist going and in turn the gaming forum crowds talking about it. And like I said an easy way to do that ironically is a none gameplay CG movie that is entertaining. Like Star Wars TOR has been abusing big time. That games actual gameplay looks terribad but those CG trailers are damn good lol.

[mefy]

Hellfish, I do partly agree with you that they are aware of their past mistakes, however I have not yet heard or seen any guarantee from them that this crucial mistake will be avoided this time around. Please correct me if i'm wrong.

It's cool and all to be on the PS2 bandwagon, as I am... I check this site everyday for new info and pics, just the idea of PS2 is like a dream come true. Again I really do appreciate the comms that are established between us and the DEVS.

And no doubt, social media is much more integrated in our lives then it was 8 years ago, again I will not argue that this will play an important role in 'getting the word out' for PS2.... however:

I think we should take the issue a bit more seriously then just casually pushing it aside. If we want numbers and a playerbase as big as most modern shooter games coming out have with multiple servers, then we will need a MUCH better marketing infrastructure with this game and like mentioned above, the name alone is still unknown to the masses and we're pretty much under the radar whether we want to accept it or not.

I really hope some DEV or something can come reassure me here, because marketing is really what will bring in the numbers, it doesn't matter how good your product is, if you don't have a steady trickling stream of new clientele, then your product will slowly die off which is exactly what my job is, to make sure we always have new leads and 'playerbase'.

This game will have a lot of competition in the shooter realm. How can we get some of those diehard shooter fans to look our way, instead of turn a blind eye like we're some red headed step child ripoff from the 'real' games that everyone else plays? I know we can do it guys, but the bulk of the work will have to come from SOE. Television and large advertisements is what will be key here. I hope they can pull it off this time.

[Tapman]

Think about it this way for a moment. They haven't even come up with final releasable VS character/weapon models, we don't even have an idea of when Beta is going to be released let alone details about game mechanics. In addition to that constant effort, the directors of this project are also on Twitter every day to post screenshots and updates, doing interviews with large gaming sites, and even posting on the fansite and interacting with the community, with the fans who have mostly felt ignored for 8 years and still sometimes gripe about the failures of the past. They are reconnecting with us because we witnessed the good and the bad and have kept the conversation going about how to improve this amazing concept even when we had no reason to believe it would ever be heard, they know that knowledge and loyalty are valuable assets. This is a complex project with several different teams all working on different areas simultaneously, marketing has to be timed properly.

Marketing comes in stages, you can notice the same trend for video games for years already. Once Beta hits they will have the numbers to monitor and record the type of battles that will end up in the series of viral videos that will be ogled by millions of gamers during closed and open Beta, just like Battlefield 3! The following videos are in the order from oldest to newest, all posted in the 3 months or so leading up to release, including one from a third party tester, observe:
Exhibit A Exhibit B Exhibit C

The key here is viral, I think that there are enough other examples out there of how to get people interested enough to watch a video all the way through. All of the video footage released so far for Planetside 2 has not appealed to the masses, it is definitely more for the veterans today and new players down the line but they are mostly scenes and information you might see in the game manual. Once the development gets to the point where they can let us get our feet wet, I guarantee that there will be several videos that will come together to capture the attention of the masses, explain it quickly, and get them excited for it. SOE just has to make sure that those videos all find their way in front of people who have massive followings on Twitter, pay for commercials on TV/internet before/after release, get some billboards in high-population/traffic places, show it off in high-profile press events, PREPARE FOR THE NUMBERS, and then keep their promises to the community regarding things like not selling power and keeping us involved in the continued development. The recipe is there and they seem to be following it so far, at least in my opinion.

[Corax]

Addition:

What I would Really like to see is some kind of Mass demonstration at some point down the road. Like maybe Next year's fan fair or after Beta has worked it's magic. How about we get a bunch of us player's and Fanboys together and put on a show for SOE to flaunt to the world? We could very easily stage some battle's during BETA to show off the interesting aspects of the game. Think of it like a giant Play. We could have Galaxy raids, Massive tank and Aerial engagements and Coordinated Orbital strikes all Narrated and presented by our development team. It would be like one giant Gameplay trailer.

The Terran Team is dug into a base, but here comes a New Conglomerate MAX Crash aimed at taking down the Gen! The combat is Fierce as Terran and Conglomerate Infantry and MAX units duke it out inside the base; but just as the shields drop and Conglomerate armor moves in to secure the Courtyard a MASSIVE fleet of Scythe's arrive and lays waste to both Terran and Conglomerate Air forces. Following the Scythe's come the Vanu Galaxy's which deploy Troops and light armor into the hills! Vanu Teams easily steal away the Conglomerates Tower and all of the sudden the NC find themselves surrounded and fighting on multiple fronts. The Terrans take advantage of this and from the brink of defeat push the conglomerate out of the Base interior and low and behold We have a massive, dynamic Clusterfuck battle to show off.

Time this right and we can even showcase Forelight's Weather and Day/night Cycles.

This may be just a bit of masturbation but I think this would be a great piece of media to really get the public pumped up! I remember Participating in the SINO Tests and loved every minute of it.

I am fully behind this idea 100%

Give SOE/Higs/TRay/the entire PS2 team something to really promote and push across all fronts of the media.

Something that pushes its games to the very limit. Script it out a bit for co-ordination purposes, to maximize the gravitas the filming has. Put out the call and roster asap across the forums here. Hell even stick The desginers of this game at the forefront.

Have em all say something like "This is Planetside 2". Then cut to the onset of the NC attack.

Have multiple dedicated camera men/women so there can be many many different views to see the game in action from.

Make it a lasting fight that starts out small (3 sides leaders) and works its way up until the continent is Locked. Show casing the sheer mind-blowing insane greatness that Planetside 2 can be.

And then cut to shots of each empires beachhead somewhere (or sanc esque) location. That shows each empires taking flight with a near uncountable amount of Galxies/Libs/Fighters etc.

We get everyone, all those outfits that are still rockin ps1 and all the players that will be returning. Lets put out the call to everyone that even thinks they might be there for something like this. I want to see this thing happen.

.......Fuck it, im putting a script together just in the off chance we can get something like this rolling.

[Bruttal]

I think during open beta they should have some devs doing live streams on like justin.tv or something. let them play the game and do some cometary on whats going on and what there trying to do One for each faction PS2-NC PS2-TR PS2-VS streams . yeah yeah exploitation other factions can listen in on the feeds to try and counter it but it's beta who cares its about testing everything to the limits!.

[Mastachief]

I think that the beta will give us plenty of opportunity to create fan videos promoting the games strengths once it goes retail of course. As for scale, poplock a cont in beta and all mass in one place take a screen shot and plaster the numbers across then do the same with *insert generic shooter number 6 here*.

The most important thing is you, promote the game and start now. My facebook has a planetside 2 album that i add everything to, each time i do this it gets plastered on all my friends walls including the people i regularly attended LAN parties with.

Our outfits have surely grown to encompass more games than just planetside and as such have attracted non planetside players use and encourage these people to follow planetside 2.

[Hamma]

It's nice they are using twitter and all. But its not enough. I have not seen this game discussed on any forum except this one an maybe SOE's official one's. So the game is still very under the radar. Which is fine for now but they will need to get the wheels turning by Beta time.

It really needs one good trailer to get it on the map really. Something to get the journalist going and in turn the gaming forum crowds talking about it. And like I said an easy way to do that ironically is a none gameplay CG movie that is entertaining. Like Star Wars TOR has been abusing big time. That games actual gameplay looks terribad but those CG trailers are damn good lol.

I keep seeing people say this and I disagree 100%. This game is being discussed all over the internet, just because it isn't being discussed on some random obscure internet forum doesn't mean it isn't being discussed. I see referrals all day long in our web logs from various places talking about PlanetSide2.

I also had a large talk about this in IRC with someone saying "People don't know about the game". Well.. why not? It's been published on every major gaming news website/blog, not to mention PC Gamer print magazines and on Facebook. If someone doesn't know about PlanetSide 2 then they aren't reading about gaming at all and as such aren't very much gamers.

I realize PlanetSide could do all sorts of flashy TV ads but those seem like a total waste of money. Targeting specific gaming news sites and social media gets you at the people you want to know about the game without showing expensive commercials to people who won't play the game regardless.

[Miir]

The PC only market is rather small these days. So a TV ad campaign would be a big waste of money. Unless it's coming out for the PS3 and/or 360.

Everything the dev team is doing is heading in the right direction. (Twitter, Youtube, PSU, Gaming sites)

The only thing they really need to start pushing is the "MASSIVE, LARGE SCALE, EPIC, BATTLES!". So far what we've seen hasn't been anything more than what a gamer could get from Battlefield or Call of Duty MP but in a Sci-Fi setting.

But I'm sure all this will come as they get closer to release.

[mefy]

I realize PlanetSide could do all sorts of flashy TV ads but those seem like a total waste of money. Targeting specific gaming news sites and social media gets you at the people you want to know about the game without showing expensive commercials to people who won't play the game regardless.

Sooooo not true my friend, i'm sorry but that speculation is way off base. TV ads would bring in the largest amount of new players by a longshot then any fan made video, twitter or internet ad would. Sure they are all useful marketing tools, but incase you didn't know yet, TV is the largest portal for brainwashing and getting new people to try your product.... trust me on this ;)

Without TV ads and legit game trailers made by SOE themselves, PS2 simply won't compare to its competition in the long run. I know it's too early for a great trailer, which is why I decided to make this post much earlier than later. I am sure they are aware of this though... like I said the real question is will they casually push this aside or actually put a lot of effort into their marketing department(you guys hiring btw? ;))

[Hamma]

I'd much rather SOE spend money on Targeted advertising than putting up TV ads during dumb TV shows that will get us little in the way of solid players. Not worth the $$$$$$ imho. I just don't think in the PC Game market the cost is worth the reward.

Not everyone has limitless funds like EA or Blizzard, SOE would have to spend more money on this than it is worth. Maybe after it's been out for a while and is a huge success.. ;)

[mefy]

SOE has more money then you think.

[Raymac]

I'm not really all that worried about the marketing. They are clearly on a marketing schedule that is dependent on how many assets they have completed. However, the media has already picked up on this game. It's been on G4TV multiple times already. Hell, I've even seen it mentioned on CNN. It is still way early int he development, so when they get farther along, and are more able to show off the scale (they are still "terraforming" the environments) then we will see a bigger push from SOE.

Look at it like this, SOE's marketing department doesn't have much else to do these days besides promoting PS2, (the Agency is dead, EQ-Next is a ways off) so they have to earn those paychecks some way.

Don't worry. SOE as a company needs this. It's why they are making the game in the first place instead of just doing the reskin the originally planned.

[Mastachief]

SOE has more money then you think.


LOL, no really on the grand scheme of things they are skint. Planetside2 and eq:next is their last chance

[Trolltaxi]

I also had a large talk about this in IRC with someone saying "People don't know about the game". Well.. why not? It's been published on every major gaming news website/blog, not to mention PC Gamer print magazines and on Facebook. If someone doesn't know about PlanetSide 2 then they aren't reading about gaming at all and as such aren't very much gamers.


But if they aren't hardcore gamers the game still needs them to build a large playerbase. And that means a lots of casuals. And they won't go after every bit of information like a foxhound smelling blood. They are used to get it right in their face.

And we still need them, SOE still needs them. They must be served or the existence of the game won't even reach their attention.

It is a hard time now to advert a shooter. Everyone is about BF3 and COD:MW3. Showing anything in it's current state of Planetside 2 would seriously shoot backwards. I mean if it isn't obviously superior to those adresses, it will just make them 'Meh...who the f*ck cares?" and they won't even open a link pointing to anything PS2 related. PS must lay low now...

This will change when SOE can show the epic scale of Planetside. They must start burning money to get the message through. "Look at me, hundreds, thousands, veichles, infantry, teamwork, combined arms!!!! MW3 with a 12 slot multi???? A random squad is 3 times larger in PS!!! BF3 with 64 in a 2*2 km area? We have 16x large with 50 times more players! And it looks awesome! etc etc..." Social media is nice but it doesn't substitute the Allmighty Dollar!

We are biased, but the target audience is also biased - towards somewhere else. They must overcome that and that means a lot of effort - in other word: money.

[Talek Krell]

I hate to say it but it probably needs a none gameplay CG movie just to impress the casual tards.In a game with no central characters to flaunt, looks so good, and lends itself so well to crazy awesome stuff happening, I think they might do better just filming actual (rehearsed) gameplay. I'm thinking that you could make something pretty cool from the perspective of a group doing a drop on a heavily contested base. Time it properly and you could show off the clouds and the day/night cycle too. . .

[HELLFISH88]

I'm glad some of you understand what I was getting at in my previous Post. Turn around video's and tower battle trailer's are all well and good but I don't think they really showcase what makes Planetside Special. Our Scale and Depth. Awesome graphics and gameplay are just icing on the cake....but we can't forget that Franchises such as Battlefield and COD also have aforementioned icing.

People keep saying that planetside has to worry about competition from other games. To be honest, COD and Battlefield really are not our direct competition as they are not MMO. Sure they are fun action shooters but they simply lack the DEPTH AND SCALE to truly "compete" with us. Currently PS2's only TRUE Competition come's from CCP's DUST. A very similar concept that directly threatens our concept. Cod and Battlefield may be shiney shooters with decent gunplay but they are not persistent. COD and Battlefield are a threat in the sense that they have shaped the FPS market and tend to be "the bar" for what joe public deems to be a good FPS. Here's the thing: Joe public is utterly ignorant to Planetside; let alone it's potential to BLOW THEIR MIND. I'm sure many people out there Dream of a Game like planetside 2 but are utterly unaware it even exists yet. These are the people we need to reach. I have full faith that Planetside 2 will be superior to all of it's opponents the issue is ensuring that we allow people to SEE that. Playing a round of Battlefield 2 was never the same after I played planetside. It felt pointless compared to the persistent nature of planetside. It's the same reason the RPG market was revolutionized by the MMORPG. We can do the same with the FPS market. We HAVE done the same with the FPS market.

As far as Television is concerned I think some of us are being a bit to cynical about it. It has nothing to do with "attracting the RIGHT KIND OF PLAYERS" but players in General. Lack of players is what hamstrung Planetside. Sure most of us find 11 year old COD Kiddies annoying but they are a reality. It is my belief that it is the FORMAT (Cough Deathmatch Cough) that tends to breed these types of players. I think once some of these people are placed in an environment where such behavior is't only unproductive but frowned upon that they mat straighten up real quick. I was a "Child" when I first started playing Planetside and Now I am an "Adult". I have no qualms about admitting that the Social Skills I learned from older players in the game helped me grow as an individual. Now it's time to pay it forward. Television is a great medium and I would be SO STOKED to sit and watch a Planetside 2 commercial. I think it couldn't hurt our cause at all. The only downside to Televised advertisement is the Cost. Hamma made a great point by stating that SOE could make better use of the same amount of advertising budget by placing it into selective targeted advertising. This is far is far more efficient and may just yield more results per Dollar. This being said I need to remind everyone that a game only gets one chance to make a splash. We only get one release and one chance to fully utilize our Shock value. I think not fully utilizing all forms of media in this regard would be a mistake. Once again, we don't want to step in the same hole twice.

We cannot allow our vindication to turn us into Elitist jerks. Planetside 2 is our vindication. We must accept this with Grace and show the rest of the Gaming community just why we were the best in the first place. You guys Know me. I hate that we were ignored just as much as you do. Even More so. I started the whole Smedlonious thing for the sole purpose of making satire out of all the blind SOE Hate out there. Contrast is a wonderful Tool.

We need to give our Boy's time. I'm not a video Game producer but I'm pretty sure planetside 2 hasn't really reached the true "marketing" phase quite yet. We need to be patient. We are letting our excitement get the better of us. Right now we need to support our team and Work dat Viral marketing game IN ORDER to lay the foundation for SOE's Big marketing Role out. Give them something to build upon. Ensure everyone is primed and ready for when the real shit get's going.

We are the Special Forces team to SOE's Standing Army. It is our job to ready the field for our big guns.

Force Multiply and shit.

[SKYeXile]

It's nice they are using twitter and all. But its not enough. I have not seen this game discussed on any forum except this one an maybe SOE's official one's. So the game is still very under the radar. Which is fine for now but they will need to get the wheels turning by Beta time.

It really needs one good trailer to get it on the map really. Something to get the journalist going and in turn the gaming forum crowds talking about it. And like I said an easy way to do that ironically is a none gameplay CG movie that is entertaining. Like Star Wars TOR has been abusing big time. That games actual gameplay looks terribad but those CG trailers are damn good lol.

I see it being disuccsed everywhere.

Clans public forums and other communitys, MMORPG, massivley, MMO champion, other games forums, everywhere.

[Talek Krell]

Currently PS2's only TRUE Competition come's from CCP's DUST.I still don't perceive DUST as a major threat. What I've been able to gather on it is that it's an arena shooter on par with BF that has a clan management meta-game. Essentially Global Agenda but with less lobby and more haggling over mission rewards.

[SgtMAD]

if you think that you aren't seeing anyone posting or talking about PS2 then get off your ass and start registering on a few forums and spread the word, I have atleast three different forums plus this one that I am posting info and linking SS's.

or you can post here and cry about the "word" not getting out

[Sifer2]

I see it being disuccsed everywhere.

Clans public forums and other communitys, MMORPG, massivley, MMO champion, other games forums, everywhere.


I have not but i'll consent that maybe I don't browse all the places its talked about. Lets say it is the talk of the MMO forums. That's still small potatoes somewhat. Only a small percentage of the potential market for something like this. Even considering its a PC only game there are a lot of shooter fans on PC.

And I don't think SOE is fully tapping that market at all. But like I said were not really at Beta time yet so that's ok. The game laying low for now an letting people get burned out on BF3 an MW3 is for the best. I'm just saying that they do need to eventually invest in some real trailers. The reaction to the announcement one was pretty weak. Need more than random shooting.

A Caspian Border style trailer probably wouldn't even be enough. Since Battlefield had the advantage of being a well known hyped franchise that was just giving its audience the MP footage they were already craving. For Planetside 2 it might as well be a brand new IP. They will need trailers that introduce people to the world and the game concept.

[SKYeXile]

I have not but i'll consent that maybe I don't browse all the places its talked about. Lets say it is the talk of the MMO forums. That's still small potatoes somewhat. Only a small percentage of the potential market for something like this. Even considering its a PC only game there are a lot of shooter fans on PC.

And I don't think SOE is fully tapping that market at all. But like I said were not really at Beta time yet so that's ok. The game laying low for now an letting people get burned out on BF3 an MW3 is for the best. I'm just saying that they do need to eventually invest in some real trailers. The reaction to the announcement one was pretty weak. Need more than random shooting.

A Caspian Border style trailer probably wouldn't even be enough. Since Battlefield had the advantage of being a well known hyped franchise that was just giving its audience the MP footage they were already craving. For Planetside 2 it might as well be a brand new IP. They will need trailers that introduce people to the world and the game concept.

Its talked about on all forums, but i only list the ones i read.

here
https://www.google.com/search?btnG=1&pws=0&q=planetside+2+%22forum.%22+fps

everywhere...

anyway I agree they need to proper HD vids with crazy large battles...hopefully in a jet...fully uncut flying and battling across a content showing the scale of PS. chasing somebody, or flying from battle to battle across multiple fronts. Make it look truly epic.

Its a video I do plan to make in beta, along with the first 5mins of playing Planetside after character creation, show the other MMO's how planetside is when you start playing.

As you mentioned, the game is still ramping up and generating hype, it has people watching it for sure, but it wont start generating large amounts of hype until beta or a release date is set and they really start pumping out good info. Though i must say they have surpassed my expectations sofar...i guess the last dev i was following was netdevil..so anything is a stepup.

The major game expos next year are GDC in feb, though i would not expect much info there and then pax east in march, which i imagine would be a fair time after beta starts and would be very publicised. though i would be concerned about laning a persistent world pvp mmo...so yea...i would think SOE would be there in force...but who knows.

[mefy]

They should reactivate all accounts(non-trial) in good standing with SOE until beta starts and have a kickass gameplay video to show off real soon hopefully.

Bringing everyone back to PS1 for the next few months will really attract a lot more players to PS2.