Remember that ford commercial?

Hamma · 2004-04-19, 07:55 PM

http://www.clickondetroit.com/news/3020048/detail.html

Ford Denounces Internet Ad Showing Cat Decapitation
Company Says Ad Put Together Without Approval

POSTED: 3:55 pm EDT April 19, 2004
UPDATED: 4:06 pm EDT April 19, 2004

Ford Motor Co. is denouncing the release of an Internet ad that shows a computer-animated cat being decapitated by a power moonroof hatch.

The ad is for the Sportka, a Ford hatchback that's sold in Europe.

Ford said the clip was put together without its approval by the ad agency Ogilvy and Mather as part of a "virtual marketing" campaign for the car. It's a type of e-mail marketing, sort of an electronic version of word-of-mouth.

The ad shows a realistic-looking orange cat climbing on top of the car and poking its head into the open moonroof. According to reports, the hatch slides closed, the cat struggles, and its headless body slides to the ground.

Both Ford and the ad agency said the ad is "unacceptable and reprehensible." In a statement, they emphasize that the clip was computer-generated -- and no animals were harmed.

Dharkbayne · 2004-04-19, 07:56 PM

Wtf? How would that advertise anything?

FORD- We'll cut your cat's head off

Smaug · 2004-04-19, 08:03 PM

I thought it was funny, I'm sure alot of people did. I don't know of anyone who was really offended.

scarpas · 2004-04-19, 10:55 PM

Originally Posted by Dharkbayne

Wtf? How would that advertise anything?

FORD- We'll cut your cat's head off

dont kill a kitty plz.

Jennyboo · 2004-04-19, 08:04 PM

EineBeBoP · 2004-04-19, 08:24 PM

Anyone able to find a clip of it online? I dont think I've seen it.

Strygun · 2004-04-19, 08:25 PM

Hamma · 2004-04-19, 08:26 PM

Im sure squeeky will whip out a link soon

Squeeky · 2004-04-19, 08:55 PM

Originally Posted by Hamma

Im sure squeeky will whip out a link soon

http://rizzn.com/images/kA2.mpeg

Mag · 2004-04-19, 09:36 PM

Originally Posted by Squeeky

http://rizzn.com/images/kA2.mpeg

Too late man, I beat ya too the punch. What now? Huh? Huh?

BUGGER · 2004-04-19, 08:31 PM

Heh, where Built Ford Tough becomes Built Ford Cats with heads in the corner

Mag · 2004-04-19, 08:35 PM

http://www.joeytomatoes.com/fordcat.htm I win, I am Teh Br||\|G3R 0|= 1||\|KS

321 · 2004-04-19, 08:35 PM

Yeah I want a link as well and who would be dumb enough to make an advertisement like that. Though it was probably made to hurt the sale of Ford cars.

Edit: Thanks for the link.

Dharkbayne · 2004-04-19, 08:40 PM

Wtf. That sucked.

Sputty · 2004-04-19, 08:44 PM

Originally Posted by Dharkbayne

Wtf. That sucked.

I agree
Death to Europe