Now how does it hurt a company if they would not have gotten the money anyhow?
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One could easily argue they didn't pay the money only because it was so easy to get it for free. Were it not so easy to steal it would people save up for it? Some probably would, but they don't have to, because it's so easy to get it fror free. That right there hurts the company.
If you refuse to buy something because it's too expensive, you simply don't buy it. Am I the only one who believes if you want something that is out of your current price range, you save up to buy it? Because you don't want to pay a certain amount of money for something, it's ok to steal it, because you weren't going to buy it anyways? That's rather faulty logic. In reality it's more along the lines of pure rationalization.