For starters, explain to them that it's like taking the Battlefield games and extending the player count and map size by a massive amount.
Then proceed to explain why they don't need to wait for the idiot circus boy with a pretty new pet to crash his plane in order for them to have a try, because in Planetside you have an unlimited amount of toys in line for you to play with. Also unlike Battlefield, these toys are not owned by the daycare, these are your toys, configure them how you please, and use them when you want!
Aside from toys, you're not limited to just a box of sand in Planetside, because in Planetside you're on a mother fucking beach with no boarders but your own (unless your parents are assholes and leash you).
Instead of loading into the next battle like you do in Battlefield, you instead walk to the next battle! They may not be foaming at the mouth yet for the game, but they may be more interested in knowing more about it.
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