FPS? It still needs strategic goals

[lewsrand]

A few other people have brought this up only to be barraged by newbs saying "oh its an FPS, true FPS players don't need anything besides killing the other team to motivate them".
Why is it that so many people believe that an FPS has to be shallow? Just because the point is combat doesn't mean all you need is a box and some weapons. Combat has a direction. Combat has GOALS.
This game seriously lacks long term goals for the team (country/side). Taking an installation doesn't mean much, even taking a continent is just an oh wow look at the purty color.
It would be 100 times more fun than it already is if when you took a base or a continent you had a real reason to feel proud. It should give you a reason to feel like you actually accomplished something of worth for your side. More than just changing the colors on the world map, we need some goals!