Ok, then be honest about this. Have you ever, EVER, walked into a EB or a CompUSA and just looked at games, picked up the first box that looked interesting, and we off and got it. Sure, a box is supposed to catch your attention to get a buyer, but nobody just buys it for the first picture they see, they look on the back, the inside cover, etc. PS is doing exactly what they want, and it's working, they have a fucking cool big looking machine thing and a good render of a light. It has bright colors, nice depth and a good look to it. Why WOULDN'T you pick it up? If I didn't like it, I would pick it up and be like "What the fuck is this ugly shit! OH it's called Planetside! What bullshit!" Now Sierra has your attention and that person might look it up sometime on the internet. Overall, PS is on the right track.
__________________
|