News: John Smedley on PlanetSide 2

[Gandhi]

Originally Posted by basti

That being said: keep the cash shop light. Dont pull a valve and spam hats and other crap.

Well that's the problem, if you rely on a cash shop for revenue then you have to keep putting new stuff in the store to encourage people to spend money there. More stuff means more employee hours spent on things that aren't really going to improve the gameplay, and more hardware resources devoted to all the textures, models and whatnot that these items need.