nah "end game" in planetside is loosly translated to 'events' something new and interesting inside of the exisiting game...
maybe some spesific events like "who has control of special instanced area x" at the end of a time limit gives a win senario; the result could then be recoreded and fill propaganda posters all over the world reminding the other factions how much better you are than them for a day or two =D
If it happens too much it would loose the apeal, but a week long event (concluding on a weekend prime time), if separated by long enough breaks it could make a nice way to shake things up a little.
But overall winning the war is unacceptable.
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