It might honestly be best to wait and hear more about the business model before deciding how effective it'll be. DC Universe Online and EverQuest 2 for example have completely different models that are both proving to be effective. There is of course the tiered access but DCUO relies mainly on cosmetic and convenience items (name change, power respec, etc..) whereas EQ2 is heavily mounts, experience potions, house items, etc...
And that isn't to say PlanetSide 2 will be like either. They are looking at every working model right now and seeing what will provide players value for their purchases while not removing the fun.
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