This might be relevant for the PS2 devs to consider. IF this article is accurate, EA is on the ropes, in a way, at least, and BF3 is vulnerable:
http://startupgrind.com/2012/04/excl...500-employees/
While it looked like a possible banner year, over stretching on several fronts led to a disappointing fiscal year. Estimates put Battlefield 3 sales around 13MM units, the company ‘chased’ the launch dumping an estimated $30MM into incremental marketing after the game launched according to one source within EA. The same thing was done for Star Wars to extend its run and try to improve sales. Star Wars sell through is estimated to now be around 3MM units, but the subscriptions which are needed for an MMO to payoff are already declining.
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Basically, it's saying that EA overspent on advertising to try to lure people to BF3, which in my opinion means, they copied CoD(in many ways, not verbatim, obviously) and then overspent on ads to lure people away from CoD.
Perhaps it's better to take the safe route than the roulette wheel route?