Saw this today and I don't know weather to laugh or be very afraid he might show up in my kitchen and kick my ass!!!
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Minneapolis, MN - General Mills Corp unveiled a new marketing strategy for their Pillsbury line of baking goods today. In a surprise move they have given the loveable "Pillsbury Doughboy" a more contemporary image. The Doughboy, an American Icon since 1965 has helped General Mills, and Pillsbury sell everything from coffee cake to cookies.
When asked about the changes to the companies famous spokesman Robert Johnson, Director of Marketing, had this to say "With today's current health conscious public, and repeated reports that 'America is Overweight' we didn't want our spokesman to appear unhealthy. Besides, sex sells, even when it's baking goods." Making light of recent legal troubles faced by the McDonalds Corp, he added "Look at what McDonalds has gone through. It might be time they put Grimace on a diet".
General Mills is also the parent company of Burger King.
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Here is the Doughboy in 1965
Todays Doughboy
2002-11-26, 02:03 PM
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