PS advertising a little dull? (PC Gamer)

[2coasts]

Ive noticed in the latest PC Gamer issue that they continue to buy the first two pages with a fold out, yet they use the old grainy pictures of all the NC tanks and soliers lined up. They have used this for a few months now, the exact same add.
This one, but extra grainy for some reason: http://planetside.station.sony.com/s...erate-Army.jpg

Now why dont they use an atleast impressive screenshot or something for the main attraction of the add, I mean if I didnt know abut PS that add would not attract me...

Think back to the big shot that Sierra used for Tribes 2 the month before release, a big sharp picture that showed a huge landscape with bases and about 30+ players spread out over it fighting, was much better. Is someone asleep at the marketing desk at sony? wasting wasting money...