Why not make 6 month boost always available?

[Dougnifico]

I have an alpha squad boost, and I like having that boost. I so badly wanted to get the heroic 6 month 50% XP boost, but I didn't have to funds to spend on that weekend. My question is, why not make that boost up for constant sale? Make it $50 or $60. I will still buy it when I have the appropriate funds every six months. Its like making a full price game sale off players every half year. Plus new players can buy it.

Its not like it discourages us from buying more station cash. I've also had a sub since launch and have spent over $100 on station cash. Please SOE, make it constantly available.