DLC, the PlanetSide2 Store and Newsletter
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There are a number of things about the in-game store I've found annoying. Whilst I'm sure there are a lot of poeple who can login every day, a lot more of us have work, personal commitments or other actvities in real life that prevent us from examining every new, limited-time offer that is available, some of which are Bundles.
In comparison to other MMOs like (the mismanaged) Star Wars: The Old Republic, they are very keen to provide the newest and discounted items alike, before they expire, to enable a substantial number of players who use their in-game currency. Another example is The Secret World, who provide the same service through their newsletters, to ensure they get the maximum number of players to support their paid DLC sales.
SOE might want to consider a more diverse approach to their newsletters -- instead of having massive banners that overshadow half of the spread, preface the main features of an update with a link to them in more detail, so your company can show off whatever new items players might want whilst they're on offer. You may also want to consider offering some weapons in the store at a lower price based on their value to players in the game; not by whether they have gold or black textures on them.
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