OMFG Update Celebration, Double or Triple Station Cash?!?

[BOXXY]

Dear SOE,
Let's first approach this from a purely business / economical standpoint first.
1) HUGE potentially game changing update comes out
2) Everyone wants to get on (especially those who had it, tried it, but gave up because they couldn't run it)
3) Most people from (2) haven't been on in a very long time and have missed out on a large portion of the Marketplace.

Now imagine this, pretend I am one of those people. I give PS2 another shot and realize the game is now awesome and I want to play it again, but I don't have any of those cool or new things anymore. I am suddenly interested to spend some money, if I had an incentive...

Please don't wait for the Holidays! Take advantage of the current server populations now, while people are still here! Give those people, and your Veterans some love here!

What do you guys say? Am I being crazy?