Very little Advertising for PS2

[ItZMuRdA]

It was the same with the original PlanetSide. Very few people knew about it other than those that cared about the game and followed it from its infancy or were directly exposed to it by another player. I wish they would have taken a different approach in this regard this time around.

[RadarX]

I wanted to drop back in and update this thread with a few initiatives that are going on right now. Here are some of the major sites we have advertising on:

Curse
Gamespot
GameFAQs
IGN
Gamespy
Wikia

These are all extremely high traffic sites right in the demographic for a PlanetSide 2 player.

[Beerbeer]

Those spots are where the more hard core gamers live, who will most likely know about the game anyways.

Run some TV ads during football games, like COD to attract a much broader crowd who might not be wise to this game.

[MaDGunner]

Originally Posted by Beerbeer

Run some TV ads during football games, like COD to attract a much broader crowd who might not be wise to this game.

Honestly I might be wrong saying this but I think running tv ads for a video game is more for marketing towards console players. Now I know it wouldn't hurt but why waste that money when you know this is a PC game. If you're a PC gamer regardless of you knowing about this game or not you will come across it advertised on a website. I think they're doing a great job at the way PS2 is approaching the market. Come out slow then hit it right in the gut. Like others have said and I'm not lambasting you but having the servers being zerged
the first week would probably not be very beneficial. Just like WOT they came out slow and look where they're at. Just my opinion and I hope PS2 is very successful because they damn well deserve it.

[Crator]

Didn't Rift advertise on TV? But I'm not sure if it was until after they launched.

[Beerbeer]

You actually have a point, but that is not to say cod is still extremely popular in the pc realm, and sells very well there.

Besides, it's not just console junkies that watch sports or other things, and the ads themselves probably says a lot about why that game is so mainstream, across all platforms.

[Hamma]

You guys do realize TV Advertisements are extremely expensive with probably little turnaround right?

[Beerbeer]

Of course.

But, like that old adage says, you have to spend money if you want to make money.

[ArcGuard]

Hamma was saying that they'd be spending money, and not making any of that money back. That'd be the problem.


Have to market where the target people are most (great steam ad, by the way). I wouldn't market a brand new waffle iron at a car show.


TV ads are expensive, and I don't think that's the place most PC gamers are going to see the ads.

I for one, don't even HAVE cable. a lot of people these days don't.



Now, and add on say, HULU, yeah. could see that working.

[Rolfski]

Every marketeer will tell you that TV ads is like shooting with hail. You only use it for general awareness purposes and if you have an insanely high budget and a product for the masses.

PS2 doesn't need much awareness within the hardcore gaming crowd although these ads are good for confirmation. This game will sell itself if they manage to get up those cinema tools asap.

[relicuk]

ProSat.1 are about to put their first PS2 AD on German TV, if I find the link I will post.
Just waiting to see it in the UK as I was told they were signing up with someone to advertise in the UK but they would not tell me who

[relicuk]

Here we go

[Shogun]

yep, saw that one on pro7 in germany, too!

and finally planetside 2 was at least mentioned in the german mtv/viva gaming show "Game one"
maybe it will be featured in the next issue. it was mentioned as "in beta"

[VaderShake]

Originally Posted by relicuk

Here we go

302 Found

Expect a TR population increase on the EU servers.

[basti]

Ohgod. They completly fucked that one up.

This is awful. Does not tell you at all tha there are TWO THOUSAND FRIGGING GUYS ONE THE SAME MAP!


Seriously, fire the dude who made this one. Get someone on it who actually knows the game.