MS Search Engine

[Hamma]

http://story.news.yahoo.com/news?tmp...rnet_microsoft

WASHINGTON (AFP) - Microsoft said it was revamping its Internet search operation and preparing to launch its own search engine later this year to compete directly with Google and Yahoo.

The immediate change will be a "cleaner look" for its MSN Search page that separates paid and unpaid search results and provides direct links to Microsoft's encyclopedia service.


This is the first step in a 100-million-dollar upgrade of the program, which will include a new Microsoft-owned search engine later this year.


Up to now, industry analysts say, Microsoft's search uses the underlying engine developed by Yahoo and its Overture service.


Microsoft said it released a test version of its upcoming algorithmic search engine "to gather feedback from webmasters and search enthusiasts."


This will be launched, along with "a range of other search services," within the year.


"With this significant upgrade to MSN Search, we are delighted to now offer what we believe is the best search service available for the 350 million MSN customers," said Yusuf Mehdi, corporate vice president of the MSN division.


"Among the many improvements, we're particularly excited to increase the relevancy of many search query results by up to 45 percent. This massive investment kicks off a wave of innovation from MSN that will move search beyond its current, limited offering to delivering the next-generation search experience."


The move puts the world's largest software company in direct competition with search leader Google, which is in the process of launching a stock offering, and Yahoo, which has moved away from using Google for its underlying search technology.


Based on the Google model, searching has become a profitable enterprise on the Internet by targeting advertising to surfers based on the keywords they use for the search, often in the form of "sponsored" or paid listings.


Thus, users searching for sporting goods might get, in addition to the standard search results, paid listings for sporting goods sellers.

They wont stop until they rule the world!

[Glaynor]

Originally Posted by Hamma

They wont stop until they rule the world!

That is the truth.

[Indecisive]

Google > *

[Infernus]

Originally Posted by Gohan

Google > *

for truth... google is still in the position of pwnage...

[Madcow]

Originally Posted by Infernus

for truth... google is still in the position of pwnage...

And there was a time when Netscape Navigator owned all browsers and Internet Explorer had an impossible mountain to climb.

[Fragmatic]

Yahoo is google powered anyway.

[Manitou]

Bill Gates for Pesident! Two copies of XP in every home!!!

[Hamma]

[Fragmatic]

640k should be enough for everyone

[TekDragon]

We'll see how it works. Personally, i love Yahoo and hate google. Yahoo searches make sence. They organize things well. If you look up a company name, they give you that companie's official website as their first listing. In google, you might have to go through 3 pages worth of forum talk before you find the official site.

If Microsoft can do intellegent searches like Yahoo, and give me my Reuters, AP, and Wall Street Journal news, AND give me the weather in my town - all in one page - ill be happy.

[Ghryphen]

Originally Posted by Fragmatic

Yahoo is google powered anyway.

Yahoo dropped it's partnership with Google earlier this year. They have a new engine built off the Inktomi technology.

[SDM]

On a related note. Google news beta is by far the best I've seen.


http://news.google.com/

It gives you time since release, who reported it, and links to multiple sources for each headline. They did an outstanding job IMO.

[Ghryphen]

hehe {three over used letters here} for that bit o news

[Infernus]

Originally Posted by SDM

On a related note. Google news beta is by far the best I've seen.


http://news.google.com/

It gives you time since release, who reported it, and links to multiple sources for each headline. They did an outstanding job IMO.

nice site

[SDM]

It wasn't meant to be breaking news

Just a heads up to anyone who hasn't used it