Steam has a very large community. And what I like about it is that its far from Biased. If PS:Next was on steam, I could see it getting a lot more advertising than by itself. Steam is a great advertiser of new products.
With Station launcher, there wouldn't be Steam support. Sony doesn't want anybody else having sony's money but sony =P even if it cost them more money in the long run.
Steam has been a real powerhouse for Indie developers success. One could hope Sony would swallow its pride and give it a go, but it won't happen.
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