Mainstream Marketing Push

[KayOneElRoy]

Word of mouth can be effective, but SOE should not rely on it as the only means of advertisement for obvious reasons. You also have had a different experience than me with your friends. My friends are completely indifferent about PS:N, and need something concrete to draw them in.

[morf]

Originally Posted by KayOneElRoy

Word of mouth can be effective, but SOE should not rely on it as the only means of advertisement for obvious reasons. You also have had a different experience than me with your friends. My friends are completely indifferent about PS:N, and need something concrete to draw them in.

Oh I agree, like I said, the word of mouth needs a push. They need to release an awesome trailer at e3 to build some buzz. You need something to link to to get them interested. But if that fails, a tv commercial isn't going to help.

[Hamma]

An awesome trailer would be a good start.

We have already started building some hype for release with the various Screenshots Smed has provided. Hopefully we can keep that rolling for some time.

[Bhopx]

Originally Posted by Sifer2

They need to do a big open beta. But make getting into it feel kind of exclusive as in you need to win beta keys from contests or something.

This is the most important thing in getting word out on a game like this. I hadn't heard about planetside until i saw they were giving out beta keys on fileplanet.

[Raymac]

From what I've heard, the talk is already spreading rapidly around former Planetside players, and the ONLY thing we've had are a couple of vague comments and 3 model screenshots.

I think once Smed's company actually begins the real marketing, like an actual official announcement press release, we'll naturally see alot more media about it.

Frankly, if the CEO of a major gaming company like SOE is spending time to post little preview tidbits on a fan site's forums, then I think thats a very strong indication for his passion to make sure this specific project will be successful. Are they going to put Star Wars: The Old Republic money behind it? Now way, but a game like Planetside Next doesn't need that much of a sales pitch because this shit right here sells itself.