Always seemed to end up naked after drinking SoCo while in college, but that's another story...
My personal favorite hard-a's are Jaegermister and Yukon Jack. I also have a special place in my heart for Yukon Jack Permafrost.
As far as beer goes, I only drink micro's. I don't care for the mass produced beers, although I guess you could consider Red Hook and Full Sail mass produced now.
My absolute favorite brewery is the
Big Sky Brewing Company in Missoula, Montana. Of all their regulars (and seasonals) I love Slow Elk Oatmeal Stout and Moose Drool. The Slow Elk is one of the tastiest stouts I have ever had, the same goes for the brown ale of the Moose Drool.
A close second, which I drink when Big Sky brews aren't available, is the
Deschutes Brewery. Their Black Butter Porter and Obsidian Stout are wicked awesome.