Battlefield 3 VS Planetside N: PR

[BlazingSun]

From my point of view it sometimes seems, as if SOE was new in business. As mentioned here before, the marketing for games usally starts at least a year before it's launched. For MMOs it's usally even a longer period. You simply need some time to spread the word and get enough attention to create some hype and anticipation. I don't know what SOE is doing, but a 'surprise release' or something does not work.

I have said that before, but I have to say it again, because first of all I think it is a clever move and second, I'd enjoy seeing it: SOE should show some short podcasts every month, that show the game development process and explain game mechanics etc. A bit of an 'overshoulder look', some short guides through the studio ... some likeable dev explaining some game mechanics, talking about the background of the 3 factions, talking about vehicles, weapons, showing concept art and short videos ... the possibilities are endless and people will suck up every bit of information and the message gets spread.

[Heaven]

Pretty well said and I agree, they did the same thing with warhammer online although that game still struggles with population but i think that is because alot of people will see WoW and be more attracted to that as in my opinion has more to offer than WAR, but the WAR team deffinatly went in the right direction to market the game and had a pretty big hype surrounding it.

[Logit]

Originally Posted by KornDemon

From my point of view it sometimes seems, as if SOE was new in business. As mentioned here before, the marketing for games usally starts at least a year before it's launched. For MMOs it's usally even a longer period. You simply need some time to spread the word and get enough attention to create some hype and anticipation. I don't know what SOE is doing, but a 'surprise release' or something does not work.

I have said that before, but I have to say it again, because first of all I think it is a clever move and second, I'd enjoy seeing it: SOE should show some short podcasts every month, that show the game development process and explain game mechanics etc. A bit of an 'overshoulder look', some short guides through the studio ... some likeable dev explaining some game mechanics, talking about the background of the 3 factions, talking about vehicles, weapons, showing concept art and short videos ... the possibilities are endless and people will suck up every bit of information and the message gets spread.

SoE Should so something, ANYTHING. 4 renders? Come on, if the game is even 25% done they should have something to give the community. But they couldn't even manage a forum post from the producer.

[Raymac]

If the artwork is not done, then there is nothing to show. The more artwork that gets completed, the more we will see. It's exactly like a movie not showing scenes in early trailers where special effects arn't finished yet.

Also, the Battlefield IP is alot more popular and better known than the Planetside IP, so it's not fair to compare their marketing. Having said that, I'm looking forward to when Planetside will finally start their marketing push.

[Logit]

Originally Posted by Raymac

If the artwork is not done, then there is nothing to show. The more artwork that gets completed, the more we will see. It's exactly like a movie not showing scenes in early trailers where special effects arn't finished yet.

Also, the Battlefield IP is alot more popular and better known than the Planetside IP, so it's not fair to compare their marketing. Having said that, I'm looking forward to when Planetside will finally start their marketing push.

I think it's pretty safe to say if SoE gave us anything, anything at all. The community would take it and run with it. I find it very hard to believe that it this very moment there is nothing they can show us.

And if there really is nothing they can show/tell us. It seems were going to be waiting for this game a lot longer than anticipated.

[Mightymouser]

Look at the 'ad campaign' for PlanetSide pre-release... Or rather the lack thereof.

The lack of marketing doesn't correlate to the completeness of the game in this case; but rather to the crappiness of SOE's marketing department.

[Aractain]

ArenaNet has been doing blogs that are about background info and systems design. My favourite is this one here. Im cosntantly thinking about why games suck at stats and finally someone comes along as does a good job! APB Reloaded is doing this as well.

Why isn't there something like this? Is PSN on a really small budget? Do they have any systems design? (that was a little joke)

[Mightymouser]

Originally Posted by Aractain

My favourite is this one here.

Is it just me or is that a dead link?

Edit: Oh it works, it just takes 15 minutes to load?

[Sifer2]

Originally Posted by Raymac

If the artwork is not done, then there is nothing to show. The more artwork that gets completed, the more we will see. It's exactly like a movie not showing scenes in early trailers where special effects arn't finished yet.

Also, the Battlefield IP is alot more popular and better known than the Planetside IP, so it's not fair to compare their marketing. Having said that, I'm looking forward to when Planetside will finally start their marketing push.

Exactly. Even the screenshots we have are not real ingame screenshots but mock ups using unfinished models. The Chinese company even said the graphics are not done. So were not going to get lots of screenshots an trailers until the game actually looks presentable.

I really saw this coming an was confused why they said it was launching in March when clearly that wasn't going to happen when not one trailer had been released. I thought maybe it meant there would be a trailer in March but even that was hoping for too much. I think the game is earlier in development than we would like to believe. If we don't see a PR push by E3 then i'm guessing this game wont come out until 2012 at earliest.

[Aractain]

Originally Posted by Mightymouser

Is it just me or is that a dead link?

Edit: Oh it works, it just takes 15 minutes to load?

No issues for me and friends. Prolly just some ghosts in the network.

[Edfishy]

I'd expect mid-late 2012, marketing to begin sometime late this year.